Woody's Last Laugh by James Christopher Haney

Woody's Last Laugh explores a simmering controversy amid scientists, conservationists, birders and the media: the supposed 'extinction' of American ivory-billed woodpecker. Among the first to identify rampant mental errors inside conservation and environmental professions, the book identifies 53 distinct kinds of cognitive blunders, psychological biases, and logical fallacies on both sides of the woodpecker controversy. Few species have ever provoked such social rancor. Why are rumors of its persistence so prevalent, unlike other near or recently extinct animals? Why are we so bad mannered with each other about a mere bird? How is it that we cannot agree even on whether a mere bird is alive or dead? Woody's Last Laugh uncovers why such mysteries so mess with our heads. By exploring uncharted borders between conservation and mental perception, new ways of evaluating truth and accuracy are opened to everyone.